Margaret Heffernan's A Bigger Prize: How We Can Do Better than the Competition PDF

By Margaret Heffernan

ISBN-10: 1610392922

ISBN-13: 9781610392921

Get into the easiest colleges. Land your subsequent gigantic merchandising. costume for fulfillment. Run quicker. Play harder. paintings tougher. preserve ranking. And no matter what you do—make convinced you win.

Competition runs via each element of our lives this day. From the cubicle to the race song, in company and love, faith and technology, what issues now could be to be the most important, quickest, meanest, hardest, richest.

The upshot of these kind of contests? As Margaret Heffernan indicates during this eye-opening e-book, festival on a regular basis backfires, generating an explosion of dishonest, corruption, inequality, and chance. The demolition derby of recent existence has broken our skill to paintings together.

But it doesn’t need to be this manner. CEOs, scientists, engineers, traders, and inventors all over the world are pioneering larger how you can create nice items, construct enduring companies, and develop relationships. Their mystery? Generosity. belief. Time. Theater. From the cranberry bathrooms of Massachusetts to the lecture rooms of Singapore and Finland, from tiny start-ups to international engineering enterprises and cherished American organizations—like Ocean Spray, Eileen Fisher, Gore, and Boston Scientific—Heffernan discovers methods of dwelling and dealing that foster creativity, spark innovation, toughen our social cloth, and think lots higher than successful.

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And Johnson, P. (2010) Research Methods for Managers, 4th edn, London: Paul Chapman. , Lewis, P. and Thornhill, A. (2009) Research Methods for Business Students, 5th edn, Harlow: FT Prentice Hall. References 29 Other recommended books Bell, J. (2005) Doing Your Research Project: A Guide for First-time Researchers in Education and Social Science, 4th. edn, Buckingham: Open University Press. , Hughes, C. and Tight, M. (2002) How to Research, 2nd edn, Buckingham: Open University Press. D. (2005) Business Research Projects, 4th edn, London: Paul Chapman.

To what extent does corporate strategy making take regional needs into account? Do the regional divisions interpret and implement corporate strategy differently? To other issues and questions What examples are there (if any) of regional divisions adapting strategy to what they perceive as particular local conditions? Do the managers in the regional divisions have a different view on the role of strategy from that of those in corporate HQ? If such examples lead to conflicts between divisions or between divisions and corporate HQ, how are the tensions managed?

Practically, it should help managers do their jobs. Management research is about both knowledge and action. This should be straightforward, but it is not. People seem to cling to either the practical or the academic aspect of management and reject the one they do not accept. So a tension and misunderstanding can develop between academics who study management and managers who practise it. They often appear to distrust each other and communication between the two groups is not made easier by the fact that they seem to use different languages.

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A Bigger Prize: How We Can Do Better than the Competition by Margaret Heffernan


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